Truth: As long as you see it as an expense, any price will seem high; but when you see it as a customer acquisition system that could be working even while you sleep, you'll understand that technology is the only employee that doesn't take vacations and scales without limits (or at least according to the limits you set). The price is relative and fleeting (you might spend it on a dinner party or a weekend family outing), but the results of a solid infrastructure are reflected in your monthly balance sheet. Every day you go without your own website, you're funding your competition's growth with the money you're not earning, money they're keeping. If your product or service is good, not giving it this technology is like cutting off its oxygen, letting it slowly suffocate. Do you want to "save" a few bucks today, or do you want to start gaining more market share tomorrow? The choice is yours.